Kindland is presented by 501c3 non-profit organization,
Values-in-Action Foundation.
440.463.6205
Kindland and George Mason University
Partnered with Forbes on Ranking of
America's Kindest Companies
Kindland, in collaboration with George Mason University and Forbes, has launched the inaugural Forbes America’s Kindest Companies list, recognizing 50 public companies for how they treat their employees and customers.
The initiative was originated by Kindland and Forbes, with independent research conducted by George Mason University’s Costello College of Business.
The university developed the methodology and Corporate Kindness Index used to determine the 2026 list.
About Kindland and the United States of Kindness
Presented by Values-in-Action Foundation (VIA), Kindland is a national movement that brings together businesses, organizations, schools, communities, and individuals to recognize, share and inspire acts of kindness. By making kindness more visible, Kindland seeks to create a ripple effect of positivity, connection, and goodwill while seeking to build a United States of Kindness. VIA is a non-profit organization that has been in the business of spreading positivity and kindness for more than 32 years. It has created and implemented a variety of successful programs to service all demographics. Its school programming has reached over 3 million students in all 50 states. Learn more at viafdn.org or USofKindness.org.
About the Donald G. Costello College of Business at George Mason University
The Donald G. Costello College of Business at George Mason University is one of the largest business schools in Virginia, and is located near Washington, D.C., in Arlington and Fairfax, and at George Mason’s global campus in Incheon, South Korea. The college’s AACSB-accredited business and accounting curricula prepare undergraduate and graduate students from the U.S. and across the globe for career success in business and government. Its research-based faculty and focus on multi-disciplinary academic programs, inclusive entrepreneurship, modular education, experiential learning, and corporate and community partner engagement are transforming the landscape of business education and workforce development. Learn more at business.gmu.edu.
About George Mason University
George Mason University is Virginia’s largest public research university. Located near Washington, D.C., Mason enrolls 40,000 students from 130 countries and all 50 states. George Mason has grown rapidly over the past half-century and is recognized for its innovation and entrepreneurship, remarkable diversity, and commitment to accessibility. In 2023, the university launched Mason Now: Power the Possible, a one-billion-dollar comprehensive campaign to support student success, research, innovation, community, and stewardship. Learn more at gmu.edu.
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