Kindland is a Cleveland-focused initiative as a part of Values-in-Action’s national Just Be Kind campaign, which aims to make kindness the overriding, embedded, and unifying national value in America. The objective is to make Cleveland and its region the kindest place in the country.

Cleveland will serve as the example for the rest of the country by focusing the collective efforts of our surrounding communities, businesses, schools and local organizations on creating and sustaining a unified sense of kindness, compassion, empathy and understanding. 

 These values will be the guiding force behind our community coming together to find solutions to our nation’s most prominent issues including navigating through the COVID-19 crisis, social justice, racism, and political polarization.

Why Kindness?

Recent history has shown us that just as easily as our country can come together in a time of crisis, it can be torn apart by meanness, intolerance, and hatred. We want to focus on how kindness can continue to be the inspiring link and the bridge that brings our nation together as we work to find solutions and common ground.


Kindness has the ability to make us feel good, and a community that leads with kindness will be able to achieve more because it is good for life and good for business. The effects of kindness have been proven to have an impact on personal, medical and workplace issues and overall effect on a person’s quality of life.

"How To" Info for: 




Kindland TRANSPARENT.png

How to engage in Kindland right NOW?

take the pledge.png


Let your family, friends, and neighbors know that you stand for kindness and believe that Cleveland is Kindland.

  • Follow us at @BeKindland and use #Kindland on social media

  • Facebook
  • Instagram
  • Twitter
kindness is rewarding - giftcard (003).p

Kindness is Rewarding

Report acts of kindness,


  • With each act of kindness that you report, you will be entered into a weekly drawing for $50 off groceries, restaurant gift cards, resort travel and other amazing prizes.


I pledge to be a Citizen of Kindland.


By signing this pledge, I commit to spreading kindness throughout the community today and every day. I vow to be a positive influence and encourage others to become a Citizen of Kindland.

Kindland 2.jpg
  • Facebook
  • Instagram
  • Twitter





Ray & Katie Murphy

Ronald & Deborah Ratner

The Sherwin-Williams Company

Synthomer Foundation (fka Omnova)

Jerry Zahler


The Albert M. Higley Co.

Marc Byrnes

The George Group

Margaret W. Wong & Associates LLC

Neil Waxman

The Kindland Campaign is made possible by Values-in-Action, a non-profit that has been part of the fabric of Cleveland for over 25 years. Their mission is simple: create meaningful change on a national level by instilling the values of kindness throughout schools and workplaces.

To learn more about Kindland, click here.

  • Facebook
  • Twitter
  • Instagram

Values-in-Action Foundation

6700 Beta Dr.  Ste. 120

Mayfield, Ohio   44143