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Welcome to Kindland

Dear Partners,

Thank you for being an active participant in the kindness movement that is bringing together organizations, businesses, schools, and communities. Your efforts to link yourself to this initiative by promoting, recognizing, and encouraging kindness will make a difference as we change our community, and its mindset, one act of kindness at a time. 

We understand that most everyone is being pushed to their max - time, budgets, staffing, etc. That is why it is important for partners to know that your involvement can be as minimal or as extensive as you'd like. You can do something as simple as posting a poster on your door and showing your support on social media OR as involved as using Kindland as a culture-builder to bring together your workplace. We ask that you review the below items and figure out what will work best for you, and we are happy to talk through and customize anything based on your plans. For any questions about Kindland, please contact Amanda Guarnieri at or 440-463-6205.

These days it is hard to find something to rally behind that EVERYONE can agree on. We believe that everyone knows that our world needs more KINDNESS,  everyone is capable of doing it, and everyone appreciates it. Thank you for your kindness in bringing Kindland to the attention of your employees, members, co-workers, customers, families, and friends. TOGETHER, WE ARE KINDLAND.  



Stuart Muszysnki
President & CEO
Values-in-Action Foundation


What is Kindland?

Presented by Cleveland, Ohio-based, non-profit organization, Values-in-Action Foundation, the Kindland movement is bringing together communities, businesses, organizations, and schools by recognizing and sharing the acts of kindness around us in an effort to inspire a ground swell of positivity and goodness. Kindland relies on the power of the people to do, recognize, report, and share the acts of kindness happening everyday. 

The goal is to create a community that can sustain a unified sense of kindness, compassion, empathy and understanding. These values are the foundation we need for our community to have the strength to find solutions to our most prominent issues including navigating through the COVID-19 crisis, poverty, social justice, racism, and political polarization.


Why Kindness? 

What is an Act of Kindness?

About Values-in-Action Foundation

Started in 1994 as Project Love, Values-in-Action has been providing social-emotional and character education programs to schools in Northeast Ohio for 28 years. Now with school programming in all 50 states, its mission is to empower students and adults to build communities of kindness, caring and respect through programs that teach, promote, and provide skills and tools to enable individuals to make positive, values-based decisions every day.


Ways to Engage with the Kindland Movement


Spread the Kindland message

  • Take the Kindland pledge at It’s an easy way for anyone to show their commitment to kindness. Share the link and encourage others to take the pledge. 

  • Follow Kindland on social media @BeKindland and share news about Kindland with your networks. Share kind stories and tag @BeKindland and include #Kindland

  • Post signage in your window or in your lawn to show that you are a part of the movement. See below and contact to request signage.

  • Include word about your support of Kindland in your newsletters, e-blasts, and social posts

  • Highlight kind acts that your organization or business is ALREADY doing, just mention that by doing these acts of kindness, you are a part of #Kindland. 

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  • Facebook
  • Twitter
  • Instagram
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Share Acts of Kindness

Kindland relies on the power of the people to do, recognize, report, and share the acts of kindness happening everyday. There are two ways to share acts of kindness with Kindland: 

  • Use the Just Be Kind App Utilize the free Just Be Kind app to quickly and easily report act of kindness you see, do, or hear about. Save the app We can provide your organization with a sharable registration code so that you can track who from your organization has posted acts of kindness. 

  • Report acts of kindness on your social media. Don't forget to tag @BeKindland and include #Kindland

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  • Facebook
  • Twitter
  • Instagram

Signage, Materials & Apparel 

  • In order to get you started off on the right foot, Values-in-Action will provide you with the below items. Please contact to discuss quantities. 

    • Yard Signs​

    • Posters 

    • Bracelets

    • Stickers / Magnets

    • Lapel Pins

  • Order Kindland Merchandise  HERE Custom merchandise is available to order - add your own logo to show your support! Contact to talk about a special order. 

  • If you have something in mind that we don't already have, let us know, and we'll see what we can do. :)


Start Your Own Kindness Project
Don't just report acts of kindness, start your own project!
Businesses, employees, communities, schools, and neighborhoods can work together on any project that makes a difference to others. Start a food drive, have a bake sale, collectively donate to someone in need. Do something particularly important to you and your network. Make sure you report it by posting it along with #KINDLAND and promote that you're doing it because you're a part of Kindland. 

Kindland Logos
Save the below images to your device so you can easily include them in your social media posts and any promotion.
Dropbox Link for Download

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If anyone needs further information aboud Kindland, consider sharing the following resources: 

Video References

News Coverage


Article References

Press Release

Why Kindness?

Recent history has shown us that just as easily as our country can come together in a time of crisis, it can be torn apart by meanness, intolerance, and hatred. Kindland focues on how kindness can continue to be the inspiring link and the bridge that brings our region together as we work to find solutions and common ground.

Kindness has the ability to make us feel good, and a community that leads with kindness will be able to achieve more because it is good for life and good for business. The effects of kindness have been proven to have an impact on personal, medical, and workplace issues and an overall impact on a person’s quality of life.

What are "Acts of Kindness"?

Acts of kindness can be big or small. Smiling at a stranger, helping a neighbor, calling a family member you haven't talked to in awhile, volunteering for a local organization helping those in need, buying someone a coffee, picking up an extra shift for a friend who needs time off, donating to a special cause. The list goes on. Anything that can positively change someone's day is an act of kindness. 

10 Examples of Acts of Kindness

Why Kindness
What are Acts of Kindness?

For any questions about Kindland,
please contact Amanda Guarnieri at or 440-463-6205.

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