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TOOL KIT: Everything you need to know about Kindland

What is Kindland?

Presented by Cleveland, Ohio-based, non-profit organization, Values-in-Action Foundation, the Kindland movement is bringing together communities, businesses, organizations, and schools by recognizing and sharing the acts of kindness around us in an effort to inspire a ground swell of positivity and goodness. Kindland relies on the power of the people to do, recognize, report, and share the acts of kindness happening everyday. 

The goal is to create a communities that can sustain a unified sense of kindness, compassion, empathy and understanding. These values are the foundation we need for our community to have the strength to find solutions to our most prominent issues including poverty, social justice, racism, and political polarization.

Kindland Informational Packet

Why Kindness? 

What is an Act of Kindness?

About Values-in-Action Foundation

Started in 1994 as Project Love, Values-in-Action has been providing social-emotional and character education programs to schools in Northeast Ohio for 29 years. Now with programming in schools in all 50 states, its mission is to empower students and adults to build communities of kindness, caring and respect through programs that teach, promote, and provide skills and tools to enable individuals to make positive, values-based decisions every day.


Ways to Engage with the Kindland Movement


Spread the Kindland message

  • Take the Kindland pledge at It’s an easy way for anyone to show their commitment to kindness. Share the link and encourage others to take the pledge. 

  • Follow Kindland on social media @BeKindland and share news about Kindland with your friends, family, and
    neighbors. Share kind stories and tag @BeKindland and include #Kindland

  • Facebook
  • Twitter
  • Instagram
  • Post signage in your window or yard to show that you are a part of the movement that encourages kindness. Visit our store to order your free signage. STORE

  • Schools can participate in a wide range of Kindland activities. Learn More


Share Acts of Kindness

Kindland relies on the power of the people to do, recognize, report, and share the acts of kindness happening everyday. There are two ways to share acts of kindness with Kindland: 

  • Use the Just Be Kind App

        Utilize the free Just Be Kind app to quickly and easily report act of kindness you see, do, or hear about.

        NEW APP COMING SOON TO ANDROID AND IOS! Check your App Store or Google Play Store

        for the "Just Be Kind" App

  • Report acts of kindness on your social media. Don't forget to tag @BeKindland and include #Kindland

  • Facebook
  • Twitter
  • Instagram

Merchandise & Apparel

  • Be a Walking Billboard for kindness
    Kindland Merchandise HERE

  • Custom merchandise is available to order - add your own logo to show your support! Contact to talk about a special order. 

  • We have lawn signs, bumper stickers, magnets and bracelets, available, too. Let us know if you're interested. 


Start Your Own Kindness Project
Don't just report other acts of kindness, start your own project!
Businesses, employees, communities, schools, and neighborhoods can work together on any project that makes a difference to others. Just make sure you report it by posting it along with #KINDLAND and promote that you're doing it because you live in Kindland!

Kindland Logos
Save the below images to your device so you can easily include them in your social media posts and any Kindland promotion.
Download Logo Variations

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If anyone needs further information aboud Kindland, consider sharing the following resources: 

Video References

News Coverage


Article References

Press Release

Why Kindness?

Recent history has shown us that just as easily as our country can come together in a time of crisis, it can be torn apart by meanness, intolerance, and hatred. Kindland focues on how kindness can continue to be the inspiring link and the bridge that brings our region together as we work to find solutions and common ground.

Kindness has the ability to make us feel good, and a community that leads with kindness will be able to achieve more because it is good for life and good for business. The effects of kindness have been proven to have an impact on personal, medical, and workplace issues and an overall impact on a person’s quality of life.

Benefits of Kindness - Published by Values-in-Action

Report from US Surgeon General

The Science of Kindness - AP

The Butterfly Effect of Kindness

What are "Acts of Kindness"?

Acts of kindness can be big or small. Smiling at a stranger, helping a neighbor, calling a family member you haven't talked to in awhile, volunteering for a local organization helping those in need, buying someone a coffee, picking up an extra shift for a friend who needs time off, donating to a special cause. The list goes on. Anything that can positively change someone's day is an act of kindness. 

10 Examples of Acts of Kindness

Why Kindness
What are Acts of Kindness?

For any questions about Kindland,
please contact Amanda Guarnieri at or 440-463-6205.

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