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Our mission is to empower students and adults to build communities of kindness, caring, and respect through programs that teach, promote, and provide skills and tools to enable individuals to make positive, values-based decisions every day.

I pledge to Just Be Kind.

Values-in-Action knows that the country and the values to which we aspire are being tested to the max. As we navigate these unprecedented times, it is our belief that kindness, caring and compassion can ease the burden of negativity. Kindness can help forge human connections, reduce stress and remind us that there is still goodness in the world.


We need each other now more than ever. Please sign the below pledge and commit to being someone who will lead with kindness and choose to lift each other up.


It is our hope that you will not only commit by signing the pledge but also share acts of kindness by tagging @JustBeKindUSA and using #JustBeKind. If you see an act of kindness in a store, on the street, in your neighborhood, or on the news, please share it so we may collect and push out more kindness into our news feeds.

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The Just Be Kind Campaign is made possible by Values-in-Action, a non-profit that has been part of the fabric of Cleveland, Ohio for over 27 years. Their mission is simple: create meaningful change on a national level by instilling the values of kindness throughout schools, workplaces, and communities. 

To learn more about Values-in-Action, go to

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