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Just Be Kind® 

Just Be Kind® is the initiative that can make kindness an overriding, embedded, and unifying national value in America.

Kindness can help forge human connections, reduce stress and remind us that there is still goodness in the world.

What You Can Do Now

Step 1: Take the pledge to #JustBeKind here. Share this link to your social media tagging @JustBeKindUSA and including #JustBeKind

Step 2: Report acts of kindness. Use the free Just Be Kind App to report acts of kindness that you see, do, or read about. Save and start using the app now. It will allow you to collect your acts of kindness and make it easy for you to share to Facebook, Twitter or LinkedIn. Don't forget to tag @JustBeKindUSA and including #JustBeKind

The Goal
Together, we will increase the awareness of kindness and aim to make kindness the overriding, embedded and unifying value throughout our nation. This campaign will exemplify how kindness can go further than one individual and impact the lives of citizens through efforts in businesses, schools, and communities.

Why Just Be Kind
We are being faced with an inherent negativity problem in our society that has led to violence and bullying in schools, workplaces, and over the internet. Created by Values-in-Action, the Just Be Kind campaign will overpower the negativity swirling in society by bringing forth the benefits of kindness and keeping it at the forefront of day-to-day activities.

General Information about Just Be Kind
We encourage you to share stories of kindness by tagging us at @justbekindusa on all social platforms using #justbekind. Together, we can spread positivity across the nation.
For more information on the Just Be Kind campaign or Values-in-Action,
please contact

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